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December sees a two point fall in consumer confidence levels

GfK’s UK Consumer Confidence Index has decreased two points in December to -4. Four of the five measures used to calculate the Index Score saw decreases this month, with the remaining measure increasing.

Nick Moon, Managing Director of Social Research at GfK, says: “After seven months of flatlining within two points either side of -1, the Index has finally moved (just) out of this range, and the bad news for the government is that it has moved downward."

The index is now at the lowest point it has been since March this year, though it must be remembered that it is still massively higher than it was two years ago this month when it stood at -29.”

UK Consumer Confidence Measures – December 2014
The Overall Index Score has decreased two points this month to -4. Four measures saw decreases, with the remaining measure increasing.

Personal Financial Situation
The index measuring changes in personal finances during the last 12 months has increased one point this month to -6; this is 10 points higher than December 2013.

The forecast for personal finances over the next 12 months has decreased one point this month to 1; this is four points higher than December 2013.

General Economic Situation
The measure for the General Economic Situation of the country during the last 12 months has decreased four points this month to -10; this is 16 points higher than December 2013.

Expectations for the General Economic Situation over the next 12 months have decreased five points this month to -5; this is one point lower than this time last year.

Major Purchase Index
The Major Purchase Index has decreased one point this month to -1; this is 16 points higher than this time last year.

Savings Index
The Savings Index has stayed at the same level this month at -9; which is four points higher than December 2013.

Source : GfK
www.gfk.com/uk/news-and-events/press-room/press-releases/pages/december-sees-a-two-point-fall-in-consumer-confidence-levels-.aspx

19 December 2014

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