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Double Digit Growth in Online Home and Garden Category

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Latest figures from IMRG Capgemini have shown that the government’s stay at home guidance due to the coronavirus crisis led online retail sales growth to decline by 2.2% year-on-year in the week commencing 15 March.

According to their Online Retail Index, which tracks the online sales performance of over 200 UK retailers, demand for home improvement products resulted in a 13.8% uplift in sales in the  Home and Garden category. Meanwhile, the clothing category fell by 26.7% in the period, including a 38.2% drop in footwear sales.

Some categories experienced a significant uplifts in sales, including Electricals that grew 42.4% as people forced to stay at home bought more home office equipment and games consoles. Freezers were also very popular as shoppers stocked up on frozen food. Other standout categories included Health and Beauty where sales grew 31.6%.

Source: Insight DIY & IMRG Capgemini

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31 March 2020

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