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Dreams & House Beautiful Partner In Significant Brand Licensing Deal


Dreams, the UK’s number one specialist bed retailer, today launched an exclusive new collection of bedroom furniture with House Beautiful, one of the UK’s leading home interiors magazine brands in a new brand licensing partnership deal.

Created in collaboration with the interior stylists and editorial team at House Beautiful, the collection includes three stylish and contemporary quilted bed frames, headboards, bedside chests, benches and blanket boxes which are all sumptuously soft and have a luxurious velvety feel.

Available from the 13th July 2020, the range will be sold in-store and online at and is the first partnership for Dreams with a media brand. It is also House Beautiful’s parent company, Hearst UK’s, first licensing partnership with bedding retailer.

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Jonathan Hirst, Chief Operating Officer at Dreams said: “At Dreams, we're constantly looking to offer our customers the most innovative and stylish products, and we knew that by working with the experts at House Beautiful we would be able to deliver Interior trend lead solutions. We're so proud of the range and know that the stylish velvet touch aesthetics will appeal to both new and existing customers.

Sharon Douglas, Chief Brand Officer, Hearst Lifestyle comments “By blending Dreams highly specialist retailing expertise with the content & styling credentials of House Beautiful, then promoting the results  through our respective vast audience networks we are creating a powerful collaboration driving awareness, consideration and purchase. We are thrilled by this launch and with the trusted relationship we have quickly built up with the Dreams team.”


Source : Insight Team & Hearst

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22 July 2020

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