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Dunelm Reports Strong Second Quarter Performance

Dunelm shutterstock_282750725 725 x 500
  • Strong performance reflects broad appeal of our customer offer

Dunelm Group plc ("Dunelm" or "the Group"), the UK's leading homewares retailer, updates on trading for the 13-week period ended 31 December 2022 and for the first half of FY23.










Total sales







Digital % total sales1







1 Digital includes home delivery, Click & Collect and tablet-based sales in store

2 3YoY represents performance against the comparable period in FY20 (pre-pandemic)


  • Customers continue to respond well to our proposition, with Q2 sales 18% higher year-on-year and 48% higher than FY20 (pre-pandemic)
  • Strong growth both in stores and online, with good demand across our categories
  • FY23 guidance remains unchanged from our Preliminary results in September and ahead of current market expectations

A period of strong sales growth 

Total sales of £478m in Q2 were 18% higher than the same period last year and up 48% compared to three years ago, pre-pandemic. This performance reflects a strong quarter in which our Autumn and Winter product ranges proved particularly popular with customers. We saw broad based growth across our categories and our Christmas offer sold well. Customers seeking ways to mitigate higher heating costs found outstanding value in our 'Winter Warm' assortment, as well as in products such as heated indoor airers. 

We saw growth both in stores and online, with digital sales making up 35% of total sales in the quarter, 2ppts higher than the same period last year. Digital sales growth was particularly strong in the late Autumn and run-up to Christmas. 

The timing of our Winter Sale provided a benefit of c.4ppts to the sales growth rate in the quarter, an impact which will reverse in Q33. 

3 Due to the 53rd week at the end of FY22, six days of the Winter Sale fell into Q2 this year (the Sale began in Q3 last year)

Gross margin

As expected, gross margin of 51.1% for H1 was 170bps lower than last year, including a modest headwind of c.30bps from the timing of our Winter Sale. We have a good level of visibility on input costs for the remainder of FY23 and our guidance for full year margin of c.50% remains unchanged from our September Preliminary results, with gross margin in H2 anticipated to be lower than H1 due to the two Sale events in the second half of the year.

Summary and outlook

We are pleased with recent trading and our focus remains on continuing to offer outstanding choice and value across our broad range of categories. Consumers are still adapting to the inflationary environment and our product offering, which includes many everyday essential items, is resonating with new and existing customers. 

Our guidance for FY23 is unchanged from the Preliminary results announcement in September, and therefore we expect PBT for the full year to be above current market expectations4. 

4 In September 2022, the company compiled consensus average of analysts' expectations for FY23 PBT was £178m, with a range of £130m to £193m. The current company compiled consensus average of analysts' expectations for FY23 PBT is £172m, with a range of £131m to £186m 

Nick Wilkinson, Chief Executive Officer, commented:

"We have delivered another strong performance and the relevance of Dunelm's value offering has really come to the fore. Customers have enjoyed shopping our 'Winter Warm' ranges as they find innovative ways to manage rising heating costs. Our Christmas assortment also proved popular as customers prepared their homes for the festive period.  

"It is a difficult time for many people in our communities, so we were delighted to significantly grow our 'delivering joy' campaign this year, resulting in over 60,000 Christmas gifts being donated by customers and colleagues to local causes.

"We are deeply conscious of the challenges which everyone is facing and remain focussed on making every pound count across our entire offer, so customers can feel confident in receiving outstanding value whatever their budget or taste."

Source : Dunelm

Image : / 282750725 

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19 January 2023

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