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eBay And Dulux Come Together To Cater To Rise Of DIY Upcyclers

eBay Dulux paint sideboard
  • With almost half the Nation (47%) having completed a DIY project in the past year[1], eBay and Dulux have teamed up to inspire more people to ‘make do and mend’ with step-by-step guides, plus up to 20% off tools and Dulux paint 

As more people turn to do-it-yourself home improvements, bringing together eBay’s array of pre-loved furniture and Dulux’s colour expertise, the new DIY hub on eBay is a one-stop-shop for savvy shoppers looking to revamp their homes.  

With 41% of those that turned to DIY in the past year doing it to help keep costs down[2],  and searches for ‘DIY tools’ on eBay up by 64%[3], it’s clear home enthusiasts are looking to be creative in the most cost-efficient way. From upcycling existing home accessories to giving a new lease of life to a pre-loved piece of furniture - with up to 20% off Dulux paint & DIY tools on the hub until the 17th of March, now is the perfect time to give the home a refresh.  

Shoppers will also find Dulux’s first-ever, ‘2 in 1’ Simply Refresh Multi Surface paint and primer in one. Available in a whopping 18 ready-mix colours, the paint is touch dry within just one hour and is appliable directly to wood, MDF, metal and melamine – making it the perfect accompaniment to help save time and money for those ready to tackle their upcycling and DIY duties.  

Furthermore, to help the one third of people (31%) who have shied away from DIY because they’re not sure where to start[4] the hub also features 5 step-by-step guides for simple upcycling projects. Whether it’s a stoolcandle holdercoffee tablesideboard or even wall panelling, with easy to follow instructions and prices for materials starting at just £2.49, it’s never been easier for shoppers to get creative with their homewares.  

Rachel Miles, Head of Home and Garden at eBay UK, said: “eBay is known for its pre-loved items and DIY materials, whilst Dulux is known for its beautiful colours. With more of our shoppers giving upcycling a go, we saw a great opportunity to lend a helping hand by teaming up and creating a destination on eBay where you can find everything you need to get to work. From giving a new lease of life to old dining chairs, to finding home-made solutions to on trend pieces like our wavy candle holder, the DIY hub has everything  you might need. I like to think of it as our answer to a DIY meal deal – you can grab your Dulux paint; your brushes and some new drawer handles off eBay and see a nice discount to top it off in your basket!”  

Marianne Shillingford, Creative Director at Dulux, said: “There’s no satisfaction quite like the joy of bringing someone’s pre-loved items back to life with a lick of paint. In collaboration with eBay, we want to lend a hand to budding DIYers and interior enthusiasts to help them to create beautifully unique pieces for their homes. Whether it be a bold statement piece, or a more neutral addition - our new Dulux Simply Refresh Multi Surface paint and pre-loved finds from eBay are the perfect combination. DIY really has never been easier!”  

[1] Based on consumer research from Opinium February 2023 - 2,000 adults (18 and over)
2] Based on consumer research from Opinium February 2023 - 2,000 adults (18 and over
[3] eBay search data - February 2023 v January 2023
[4] Based on consumer research from Opinium February 2023 - 2,000 adults (18 and over)

Source : eBay and Dulux

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13 March 2023

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Thank you for the excellent presentation that you gave at Woodbury Park on Thursday morning. It was very interesting and thought-provoking for our Retail members. The feedback has been excellent.

Martin Elliott. Chief Executive - Home Hardware.

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