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eBay Appoints New Chief Marketing Officer

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eBay UK today announces the appointment of Eve Williams as Chief Marketing Officer, starting today [30th November].  

In her role, Eve will be responsible for all of eBay UK’s marketing activity creating impactful brand campaigns to show the breadth of eBay’s marketplace and championing the 300,000 businesses on the platform who sell to 28 million active buyers.    

Eve joins eBay UK from ASOS, where she was Global Brand Director, responsible for the company's marketing and customer programmes, creative, content, consumer comms and social output. During her seven-year tenure at ASOS, she led efforts to drive acquisition of new customers, while also playing an integral role in supporting initiatives which created opportunities for new talent. 

Prior to that, Eve was Managing Director at Cedar Communications Ltd, producing content for some of Britain's leading brands including British Airways, Tesco, O2, TUI and Nikon. 

Eve Williams, Chief Marketing Officer, eBay UK said: "I'm delighted to be joining eBay at what feels like a hugely pivotal point. More than ever before, customers are looking for value in their lives and eBay can offer them this every day. Our customers are also more conscious than ever about the opportunity to have a positive impact on the planet through buying and selling pre-loved items. I'm excited to work on a brand which can make a real difference to the world, and with a team who care so much about its customers." 

Rob Hattrell, Head of eBay Europe and SVP, said: “It’s a pleasure to welcome Eve to eBay UK.  With all the change in the lives of consumers and the continued evolution of the eCommerce market her role is more important than ever in helping us introduce and elevate the eBay brand to new buyers and sellers and to continue to engage the 28 million people who shop with us today.  Eve’s brilliant digital and brand marketing experience, creative flair and customer insight is a tremendous asset as we drive eBay forward in a dramatically changing and fast paced environment.” 

Eve lives in North London with her partner, and two year old daughter. 

Source : eBay

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10 December 2020

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