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Ebay could launch pop-up stores in Sainsbury's branches

ebay San Jose site 725 x 500

In an interview with Marketing Week, Ebay’s director of EU advertising strategy, product and operations, Phuong Nguyen, revealed that the online marketplace would be open to launching pop-ups in Sainsbury’s stores, following the supermarket chain’s acquisition of Home Retail Group.

Nguyen said: “The prospects are huge and the merger makes a lot of sense for both groups,”

“It could potentially mean that [eBay pop up stores or a click and collect set-up within Sainsbury’s stores], yes.”

He added: “If there’s one clear thing from the strategy with Argos we’ve learned it is that consumers today want to shop on their terms. We have to be wherever they are, and wherever they want to shop. If that means eBay being more present in locations around the UK then that’s where we will be.

“The retailers that will win can offer world class ecommerce and world class physical retail. You can be the best on digital but sometimes a consumer just wants to touch and feel a product – that’s the power of pop-up locations.”

Ebay and Argos have an existing relationship that allows Ebay sellers to drop off sold items at Argos stores for delivery to another store, for collection by the buyer.

Source : Insight DIY

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14 July 2016

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