Edenred Powers Toolstation’s Omnichannel Gift Card Programme Launch

• The partnership provides flexible gift card processing technology supporting in-store purchase and redemption across over 590 branches, as well as online and via the Toolstation app. 

Edenred Payment Solutions, a leading payment services provider and licensed Electronic Money Institution (EMI), today announced the launch of a new closed-loop gift card programme for Toolstation, one of the UK’s fastest-growing suppliers of tools and building supplies.

Developed and launched in a record time of just eight weeks, the new gift cards give DIY enthusiasts and trade professionals total flexibility to purchase and redeem gift cards across all Toolstation touchpoints. This includes in-store across its network of over 590 UK branches, online, or through the Toolstation mobile app. The programme enables new brand activation for Toolstation and serves as an opportunity to further build customer engagement, loyalty and revenue. 

Powered by Edenred Payment Solutions’ API-based payments platform, the programme provides Toolstation with end-to-end card processing capabilities, including real-time top-ups, balance enquiries, and secure redemptions built directly into Toolstation's checkout systems with zero third-party redirects. Edenred Payment Solutions also equips the Toolstation team with dedicated customer service management tools and advanced analytics dashboards to monitor activity, breakage, customer behaviour, and campaign performance.

From the initial conversation, Edenred Payment Solutions understood the opportunity for Toolstation to introduce a gift card offering and consulted with key stakeholders at Toolstation on industry and product best practices. After defining the product requirements, Toolstation set an ambitious launch target and recognised Edenred Payment Solutions as well placed to deliver on this. 

"Toolstation is the latest retailer to recognise the importance of incorporating gift cards into their customer proposition. They wanted to create a brand new programme with zero friction when their customers were using the gift card, regardless of how they choose to purchase and redeem across stores, the web and app”, said Rehana Mitha, Managing Director of Edenred Payment Solutions. “They set an ambitious goal of integration, card manufacture, and launch in their stores in just eight weeks. Our dedicated project team worked with great agility and close collaboration with several Toolstation stakeholders to meet this timeline. We are thrilled to support Toolstation with an end-to-end payment solution that promotes long-term customer loyalty while also giving rise to meaningful community and B2B initiatives in the future." 

Key benefits of the programme:

For customers:

• Complete channel choice: Buy and spend seamlessly across the web, app, or in-store.
  
  
• Flexible load values: Load amounts ranging from £1 to £500 to suit any budget or occasion.
  
  
• Frictionless experience: Smooth purchasing and redemption are integrated directly into existing user journeys.

For Toolstation:

• Incremental revenue: Acquire new customers, guarantee future spend, and boost average order values.
  
  
• Loyalty enhancement: Integrate with Toolstation's existing loyalty initiatives, allowing gift cards to be used as promotional incentives and competition rewards.

"We know our customers value speed, convenience, and flexibility above all else, which is why we have introduced a gift card offering," said Chris Other, Customer Director at Toolstation. "By making our cards redeemable across our app, website, and in-store, we’re making it easier than ever for tradespeople to get the products they need.

"Whether it's a £10 thank-you or a £500 investment toward a serious toolkit upgrade, gifting the trades and DIYers has never been simpler."

Source : Edenred Payment Solutions

Image : Edenred Payment Solutions

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