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Evergreen Garden Care Expands Roundup® Offering With New Optima Range

Evergreen Roundup

Roundup®, the control brand category leader, is expanding this year with the new Optima range. A glyphosate-free solution for gardeners, will be seeing the return of the iconic green bottle. The range offers complete garden protection: Roundup Total Optima – which has recently been accredited ‘IndyBest Buy*(1)’ – for beds and borders and Roundup Path Optima, for driveways, patios and other hard surfaces.

The range, while also bringing back the iconic green bottle and brand ownership on shelf, offers fast and effective weedkilling with visible results in just 3 hours – using ingredients that break down in the soil naturally. Roundup® Weedkiller Total Optima is an all-purpose weedkiller that can be used throughout the garden on flower beds, borders and vegetable patches to kill the likes of clover, chickweed, common groundsel, black medick and annual meadow grass. Boasting visible results in just 3 hours, Roundup® Total Optima includes an active ingredient that naturally breaks down in soil and leaves it ready for replanting 3 days after application.

The range is available both as ready-to-use in a variety of sizes including our unique 5l Pump n’Go spray, that with up to 10mins continuous and with extendable wand that eliminates the need for bending down. For the more value-conscious consumer, the range will also include a concentrate formula - the 500ml bottle makes 10 litres of spray covering over 200 m2.

Roundup® Path Optima provides gardeners with an efficient weedkiller that can kill moss and suppress the top-growth of perennial weeds, providing visible results 3 hours after use. What’s more, the product is rain-fast in just 3 hours and leaves treated areas ready to replant or re-seed 3 days after application.

Colin Stephens, Managing Director comments: "Over the past 12 months we have been working on innovation and expanding our product portfolio to cater to the ever-evolving needs of consumers. The extension of our Roundup® family not only further solidifies our position as an entrusted partner for gardeners, but also offers our customers a widened range of product offerings suitable for a host of consumers, whether they be new or avid gardeners.

”To accompany the product launches, EGC is further supporting its Roundup® range by hosting a full breadth of masterclasses; helping even the newest gardener shop the weedkiller category with confidence.

EGC has listened to both consumer and customer demands for more natural products and has removed glyphosate from its entire Weedol® range. The now 100% glyphosate free*(2) portfolio answers the consumer demand for more natural products in the market and comes as part of the EGC intention to continue to set industry standards.

Source : Evergreen Garden Care

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03 July 2023

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