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Digital Retail News

Feltham Argos gets a digital makeover

Local residents in Hounslow can now take advantage of the speed and convenience of online shopping at their local shopping centre, thanks to Argos which has given its Feltham store a ‘digital makeover’. 

The store, located in the Longford Centre, was selected from more than 700 Argos stores across the UK, and embraces online shopping while retaining the convenience of a physical store.

Research commissioned by Argos found that nearly half of London shoppers believe that one of the biggest benefits of online shopping is that it offers more choice. However, 65 per cent revealed that they still shop on the high street.1

The revamped ‘paperless’ store has a fresh and contemporary look, with tables of tablets replacing Argos’ traditional laminated catalogues, paper slips and pencils. Customers can use the tablets to browse for products to add to their digital shopping trolley, and access lots of extra product information, including extended ranges, videos, photography and customer reviews.

West London shoppers can benefit from new services such as the ability to browse and pay for goods online at home or on the move for speedy collection from a special Fast Track collection point in store.

 Store staff have undergone special training to provide more help to customers on the shop floor using technology. New digital display screens and complimentary WiFi complete the digital transformation.

 Argos has been committed to serving customers in Feltham for eight years, having opened the local store in 2006.  It employs 31 workers in the Feltham store.

 Clyde Fennell, Argos Store Manager for Feltham, said: ”It’s brilliant news for our local customers and store team that we’ve been selected to be a digital store and we’ve had great feedback already.

“Shoppers’ expectations and needs are changing, and they want shopping to be easier and faster than ever before. With the great new features in our store, including the tablet browsers and Fast Track collection, we can achieve this.”

 Argos found that the changing expectations of customers in London mean value for money is more important than ever, with 71 per cent of shoppers saying they are savvier now than they were five years ago. In addition, 54 per cent admitted to checking the price of an item online before purchasing it.1

 The new digital stores equip Argos for the online revolution, as shoppers increasingly browse and buy online via PCs, tablets and other mobile devices, while still wanting the immediacy of a local store to pick up their purchases. Around 44 per cent of Argos’ total sales now start online. Sales from mobile phones and tablets represent 18 per cent of the total sales.

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19 September 2014

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