Frog Tape leaps onto radio and TV

Shurtape UK continues to support its market-leading masking tape brand FrogTape®  via a multi- platform national campaign.

The leading painting tape is being promoted with national activity that includes terrestrial TV and UK-wide commercial radio, working with ITV and Heart FM.

The TV element sees the brand advertised heavily in the Good Morning Britain ad breaks during  March April and May, while the supporting radio campaign on Heart will run  through March and April across all programmes, all day long.  

Both creatives will focus on the sleek, straight lines that Frog Tape helps painters achieve, thanks to its unique PaintBlock® Technology, which forms a micro-barrier that seals the edges of the tape, to prevent paint bleed. As the trend for creative painting and feature walls increases, Shurtape is demonstrating to consumers how easy it is to achieve a truly professional look in the home. The radio is particularly aiming to inspire listeners to get more adventurous with FrogTape.

Says Alan Murray, Shurtape UK Head of Marketing; “This is the eighth successive year we have advertised on TV for Frog, as we generate excellent results. It is a key time of year for the brand, so we are delighted to support our customers with this campaign, adding national commercial radio to the mix for the first time. We have never been a company with just one approach for our brands. Our ads are often created with a specific UK customer in mind and that makes us stand out from the rest. ”

“The ads deliver a clear application message to drive consumers to store to buy, and will be supplemented with print media, digital support  and in-store activity that will make this our most substantial and targeted  campaign for FrogTape  ever!”

Source: Shurtape Press Release.