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GARDENA Celebrates Growth In The UK Market

GARDENA hose pipe garden

Europe’s number one watering brand, GARDENA, is celebrating continued growth across the watering and hand tools categories, after a successful spring and summer season the UK.

The UK gardening market has grown after a small decline in 2022, with the watering category seeing positive growth. GARDENA has made significant growth in the garden watering market, gaining shares in the hose, sprinkler and spray gun categories, reinforcing GARDENA as a strong brand in the UK watering market.

GARDENA has also overperformed with positive growth in the hand tools market.

Opening over 100 new Garden Centre doors since January this year and launching in a number of DIY chain stores, GARDENA is committed to continuing its growth, with further investment into the UK market. GARDENA has confirmed a 5-year investment plan to support new and existing customers growth.

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Channel sales manager Edward Cantle says; “Seeing just how far GARDENA has come over the last few years is truly astounding. Following our most successful GLEE to date, it is clear that the thirst for high-quality, reliable gardening equipment is out there. We have invested in our team, in a national marketing campaign, and in our online and offline resources - the investment is truly paying off.

“We have strengthened our presence in Garden Centres and have become the preferred brand for many independent centres and small chains. Working closely with our customers, we create eye-catching point of sale and clear communications with regards to the quality and compatibility of GARDENA products.

“We have also recently invested in our Newton-Aycliffe showroom, highlighting our 2024 innovations, ready to welcome customers to the world of GARDENA. We will not be taking our foot off the pedal, we have ambitious plans for continued growth, supported by marketing, logistics and a very passionate team.”

With over 50 years of experience in innovation, GARDENA is the number one watering brand across Europe. Based in Ulm, Germany GARDENA is the preferred brand for millions of passionate gardeners across the globe.

For more information about GARDENA, to become a stockist, or speak to your local GARDENA sales rep, head to https://www.gardena.com/uk/about/salesteam/.

Source : GARDENA

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11 August 2023

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