GARDENA Strengthens UK Sales Team With Three New Appointments

• GARDENA strengthens UK sales team across DIY and garden centre sectors with three new appointments 

GARDENA has announced the strategic strengthening of its UK sales team across the DIY and garden centre sectors, with the appointment of Jamie Lever, Jon Stothard and Joshua Rigg. 

The expansion reflects GARDENA’s continued investment in building strong relationships with independent garden centres, securing new listings, and opening more doors across the DIY retail landscape as the brand continues its growth momentum in the UK. 

Jamie Lever joins GARDENA UK as Key Account Manager for DIY and Mass Merchants. He brings extensive experience in the DIY sector, along with a strong understanding of the retail landscape and how to build successful, long-term partnerships. 

Speaking about his new role, Jamie said: “I’m very excited to take on this new role, working with such powerful brands.  

“Flymo is a well-loved and iconic UK brand rooted in innovation, and GARDENA is a growing brand in the UK that has achieved some incredible things over recent years while staying true to its focus on quality. I’m really looking forward to being part of the journey.” 

GARDENA has also strengthened its DIY and Mass Merchants team with the appointment of Jon Stothard [pictured below] as National Account Manager. Jon brings four years of experience in the DIY sector, and will work closely with retail partners to support continued growth in the channel. 

Jon said: “I’m truly delighted to be stepping into the role of National Account Manager for Husqvarna Group, working as part of a strong heritage brand in Flymo and also an ambitious, forward-thinking brand in Gardena.   

“I’m excited for the opportunities ahead and looking forward to contributing to the continued success and growth of the business.” 

Channel Sales Manager for DIY & Mass Merchants, Michael Holden, added: “We are seeing strong momentum across the DIY channel, with new listings secured and increasing engagement from retailers. Strengthening the team with the appointments of Jamie and Jon allows us to build on that momentum, support our partners more closely and continue opening new doors across the sector. Both bring valuable experience and energy that will help accelerate GARDENA’s growth in the UK market.” 

Joshua Rigg [pictured below] has joined GARDENA UK as Sales Representative for the North West region, bringing with him a strong background in the garden centre sector and a real passion for supporting customers and driving growth in independent retail. 

Joshua said: “I'm thrilled to be joining GARDENA at such an exciting time for the brand. With strong momentum across the UK and a clear commitment to quality and innovation, I’m looking forward to working closely with garden centre partners across the North West to support their success and drive continued growth.” 

Channel Sales Manager for Garden Centres, Edd Cantle, commented: “I’m delighted to have Josh join the Garden Centre team. He joins us at an exciting time in GARDENA’s journey - sales are reaching record highs and our products are being recognised as award-winning. I am confident Josh will develop new customers and continue to build on the relationships we already have in place with customers across the North West of England.” 

These appointments form part of GARDENA’s ongoing commitment to investing in people, partnerships and performance across the UK, as the brand continues to expand its presence and support retailers with innovative, high-quality garden solutions.

Source : GARDENA

Image : Main image - Michael Holden, Channel Sales Manager for DIY & Mass Merchants

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