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GfK: Consumer Confidence Remains At Historic Low In July

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GfK’s long-running Consumer Confidence Index was flat in July at -41. Two measures were up, one was down and two were the same in comparison to the June 24th announcement.

Joe Staton, Client Strategy Director, GfK says: “Consumer confidence remains severely depressed this month as the impact of soaring food and fuel prices and rising interest rates continues to darken the financial mood of the nation. Despite a two-point uptick in our hopes for our personal financial situation for the next 12 months, which might reflect optimism over imminent change at the top of the UK government, the overall index languishes at a historic low amid acute concerns for the general economic situation. Against this financial backdrop, the UK electorate is looking for a new leadership with a commitment to unleashing growth, tackling inflation and cutting taxation. The successful candidate will need to deliver a much-needed shot in the economic arm of the country if they are to help improve consumer confidence.”

UK Consumer Confidence Measures – July 2022

The Overall Index Score was flat in July at -41. Two measures were up, one was down and two were the same in comparison to the June 24th announcement UK confidence remains at historic low of -41 in July

Personal Financial Situation

The index measuring changes in personal finances over the last 12 months stayed the same at -23; this is 22 points worse than July 2021.  

The forecast for personal finances over the next 12 months has increased two points to -26; this is 37 points lower than this time last year.

General Economic Situation

The measure for the general economic situation of the country during the last 12 months is down one point at -66; this is 23 points lower than in July 2021.  

Expectations for the general economic situation over the coming 12 months have stayed the same at -57; this is 52 points lower than July 2021.

Major Purchase Index

The Major Purchase Index increased by one point in July to -34; this is 36 points lower than this month last year.

Savings Index

The Savings Index is up four points this month at +13; this is seven points lower than this time last year.

Source : GfK

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25 July 2022

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Thank you for the excellent presentation that you gave at Woodbury Park on Thursday morning. It was very interesting and thought-provoking for our Retail members. The feedback has been excellent.

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Martin Elliott. Chief Executive - Home Hardware.
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