skip to main content
Find Insight DIY on
* * *


GfK figures show 4.2% increase in DIY sales for Jubilee weekend

The DIY market saw a year-on-year sales increase of 4.2% over the Jubilee weekend. That's according to new GfK data, which also revealed mass merchandisers' sales of DIY seasonal products increased by 22.4% over the long Bank holiday.

Garden furniture sales were up by a steep 71.5% compared with the same period last year. DIY superstores saw a 3.7% value increase in sales, with significant sales growth of 5.2% in the decorative sector.

The research company put this down to promotions of interior projects to offset the rainy weather, with emulsion paint seeing a 25.6% rise in sales.

GfK TSR account manager Keith Chapman said: "With continued economic uncertainty, the Jubilee was a crucial trading period for the DIY sector. Many consumers made the most of the promotional activity by purchasing emulsion paint, for example, as it is a relatively cheap way to improve a room.

"Whether this brief respite will remain is dependent on how ready consumers feel to invest in DIY activities."

Source : DIY Week

19 June 2012
view more UK DIY News

I find the news and articles they publish really useful and enjoy reading their views and commentary on the industry. It's the only source of quality, reliable information on our major customers and it's used regularly by myself and my team.

Simon Fleet - Sales & Marketing Director, Thomas Dudley Ltd

Don't miss out on all the latest, breaking news from the DIY industry