skip to main content
Find Insight DIY on
* * *


GfK figures show 4.2% increase in DIY sales for Jubilee weekend

The DIY market saw a year-on-year sales increase of 4.2% over the Jubilee weekend. That's according to new GfK data, which also revealed mass merchandisers' sales of DIY seasonal products increased by 22.4% over the long Bank holiday.

Garden furniture sales were up by a steep 71.5% compared with the same period last year. DIY superstores saw a 3.7% value increase in sales, with significant sales growth of 5.2% in the decorative sector.

The research company put this down to promotions of interior projects to offset the rainy weather, with emulsion paint seeing a 25.6% rise in sales.

GfK TSR account manager Keith Chapman said: "With continued economic uncertainty, the Jubilee was a crucial trading period for the DIY sector. Many consumers made the most of the promotional activity by purchasing emulsion paint, for example, as it is a relatively cheap way to improve a room.

"Whether this brief respite will remain is dependent on how ready consumers feel to invest in DIY activities."

Source : DIY Week

19 June 2012
view more UK DIY News

Insight provides a host of information I need on many of our company’s largest customers. I use this information regularly with my team, both at a local level as well as with our other international operations. It’s extremely useful when sharing market intelligence information with our corporate office.

Paul Boyce - European CEO, QEP Ltd.

Don't miss out on all the latest, breaking news from the DIY industry