GfK: Consumer Confidence Unchanged in June

• Young adults lose confidence, and optimism fades in higher-income groups

GfK’s long-running Consumer Confidence Index was unchanged at -23 in June. One measure was up, two were down and two were the same, compared to last month’s announcement. These are the current findings of the GfK Consumer Confidence Barometer (CCB) powered by NIM. The CCB has been published jointly by GfK and the Nuremberg Institute for Market Decisions (NIM), the founder of GfK, since October 2023.

Neil Bellamy, Consumer Insights Director at GfK, an NIQ Company, says: "Consumer confidence remains unchanged in June at -23. Views on personal finances going forward are flat at -2, and the backwards-looking measures of personal finances and the economy are both slightly down, reflecting the sense that things have been extremely tough over the last year for so many. The only value to increase is for the wider economy in the next 12 months, up two points from -38 to -36. The lack of movement in the headline figure is misleading as, beneath the surface, there are new signs that confidence is weakening. The biggest fall this month is among those aged 16 to 29, traditionally one of the most optimistic groups. Here confidence has dropped 11 points over the past month to -2, the lowest level seen for two years, driven by large falls in views on both their own personal finances and the wider economy. More broadly, there are now no demographic groups with a positive confidence score, including higher-income households earning £50,000 or more, who have slipped back into negative territory as of June. Confidence remains subdued and vulnerable to further economic or political uncertainty.”

GfK Consumer Confidence Barometer powered by NIM — UK Measures – June 2026 

The Overall Index Score was unchanged at -23 in June. One measure was up, two were down and two were the same, compared to last month’s announcement.

Personal Financial Situation  

The index measuring changes in personal finances over the last 12 months has decreased three points to -10. This is three points lower than June 2025.

The forecast for personal finances over the next year is the same at -2. This is four points lower than this time last year.

General Economic Situation  

The measure for the country’s general economic situation over the last 12 months has decreased by two points to -49. This is six points less than a year ago.

Expectations for the general economic situation over the coming 12 months have risen two points to -36. This is eight points below June last year.

Major Purchase Index  

The Major Purchase Index has stayed at -20 for June, which is four points lower than June last year.

Savings Index 

The Savings Index is down two points to 20; this is seven points lower than this time last year. This measure is commented on but not included in the Overall Index Score.

Source : GfK

Image : William Barton / Shutterstock / 1184182105

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