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GROHE QuickFix: Surprisingly Easy Kitchen And Bathroom Makeovers

GROHE June 2023
  • GROHE QuickFix provides consumers with an all-in-one package for easy home upgrades in the kitchen and bathroom
  • GROHE supports the continuing home improvement trend within private households, focusing on replacements and soft renovations
  • Different concepts allow diverse retail partners to choose for the perfect staging of QuickFix

The desire for DIY projects in one's own home is unwavering. Having become a favourite hobby in the times of the pandemic, home improvement is no longer a trend, but a lifestyle that is spreading widely, especially via social media. More and more independent consumers want to improve their homes themselves, but often stop at the bathroom or kitchen door. Homeowners are often hesitant to tackle these areas themselves, fearing that their skills are not advanced enough or that the costs will skyrocket. With the QuickFix portfolio, GROHE developed a seamless consumer journey from inspiration to purchase, installation and service that empowers consumers to be self-sufficient if they want to do soft renovations in bathroom or kitchen on their own.

“We observe that consumers want to become more and more independent when designing their homes. But when it concerns the bathroom in particular, they perceive many barriers to entry, which we want to remove with GROHE QuickFix. With our thoughtful portfolio and service offering, we strive to make DIY in the bathroom and kitchen accessible and affordable for everyone, and to keep implementation as easy as possible. To achieve this, we have put ourselves completely in the consumer’s shoes and developed a concept that speaks their language. This also benefits our business customers: GROHE QuickFix is fully committed to direct-to-consumer retail and our dedicated campaigns drive traffic directly to our partners’ stores. Furthermore, we developed dedicated communication material like different POS concepts to support our clients in a targeted manner and according to their needs,” says Jonas Brennwald, Leader LIXL EMENA.

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Surprisingly easy kitchen and bathroom make-overs – everything in one box

All QuickFix Promise products come with three main benefits for a hassle-free installation: QuickTools, QuickGuides and QuickVideos – a personal care-free package. For example, the QuickTool combines all the conventional tools needed to install or maintain a GROHE basin mixer. When it comes to kitchen taps, GROHE offers a straightforward fixation system where no additional tools are needed. With the QuickGuides, GROHE developed clear and simple installation manuals with short instructions completed by self-descriptive pictures. Those who prefer easy how-to videos will find helpful tips and step-by-step guidance with QuickVideos via a printed QR code on the product packaging itself.  

Elsewhere, the new Glue or Screw concept for accessories and showers caters to the brand’s ambition to make bathroom renovation accessible for everyone. Two possible mounting options make installation even more flexible – each accessory can either be drilled conventionally or glued with a convenient, durable glue.

Learn more about GROHE QuickFix on our new website

Source : GROHE

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15 June 2023

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