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GROHE Wins Corporate Social Responsibility Award At The BKU Awards 2022

BKUAwards22_GROHE award acceptance
  • GROHE wins Corporate Social Responsibility Award at the BKU Awards 2022
  • GROHE continues to fund campaigns and research into initiatives that support with global issues around hygienic sanitation, sustainability, and education with the view to create a positive impact globally

The kitchen and bathroom industry cast its vote as GROHE was announced as the winner of the Corporate Social Responsibility category at the BKU Awards, Friday 8th July 2022. The accolade was awarded in front of KBB industry peers in an exclusive live ceremony hosted by stand up- comedian, Actor and TV presenter Ed Byrne at the Royal Lancaster Hotel.

Ebru Bircan, Marketing Activation Manager for GROHE UK says: “We are absolutely delighted to have won the Corporate Social Responsibility category at the BKU Awards. As a global brand we put a lot of resource, research, and funding into our goals towards creating a more sustainable, fairer world. We strive to make a positive impact across areas of sustainability, education, and supporting the human right to clean sanitation facilities and will continue to do so. We’re humbled to have been acknowledged by our peers, colleagues, and customers in the UK for this work.”

Thousands of industry professionals cast their votes in the first half of the year through a process which saw just five brands shortlisted for the Corporate Social Responsibility Award, with GROHE beating the fierce competition.

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Over the last year, GROHE has made several notable actions when it comes to supporting social causes. As part of the LIXIL brand, GROHE supports in the fight against the global sanitation and hygiene crisis via LIXIL’s and UNICEF’s “Make A Splash!” partnership, with GROHE’s “Energy for Life” campaign dedicated to raising funds to support those in need get access to better hygiene and sanitation facilities. GROHE has also extended its GIVE (GROHE Installer Vocational Training and Education) programme within the EMENA region, opening 12 new facilities in 2021. The GIVE programme provides a dedicated education platform for aspiring plumbers and installers in developing communities, providing them with the foundations and skills needed to enter a fulfilling career and lifestyle.

Elsewhere, sustainability and positive environmental impact is a core value at GROHE and is intertwined throughout their core business values and initiatives. In February 2022, GROHE took part in a joint waterway clean-up with environmental organisation everwave, resulting in 30 tons of waste being removed from the Bočac Reservoir in Bosnia and Herzegovina. The activity was the direct result from GROHE’s successful “Made for your water” campaign, where GROHE pledged to collect one kilo of waste from European waters for every GROHE Blue Home purchased between the campaign dates. Most recently, GROHE has succeeded in their initiative to drastically reduce the use of plastic packaging and has removed all unnecessary plastics from their packaging as of January 2022, helping to eliminate over 30 million pieces of plastics annually since their ‘Less Plastic’ initiative launched in 2018.

To learn more about GROHE’s work across social causes, visit the digital platform, GROHE X.

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Source : GROHE

Image : Louis Pullen, KAM Architects & Designers, LIXIL EMENA and GROHE UK, and Amber Roberts, Sales Executive, LIXIL EMENA and GROHE UK

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14 July 2022

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