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Homebase appoints new digital marketing manager

Homebase has appointed Jonathan Hudson, social and mobile lead at Shop Direct Group as its new digital marketing manager. Hudson will take up his position at Homebase from Monday 2 September, The Drum has learned.

In the role he will be responsible for the development, delivery and executive of the digital marketing strategy for Homebase as well as increasing relevance and personalisation of its digital channels, including affiliate, social, search, eCRM and display advertising platforms.
Meanwhile, Shop Direct is understood not to be seeking a replacement, opting to phase out the role following Hudson's departure.

Hudson initially joined Shop Direct in 2004 where he managed its contact centre sales team before moving into digital marketing with the company's e-commerce platforms.

Source : Stephen Lepitak - The Drum

30 August 2013
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