Homebase confirms food show sponsorship deal

"We are pleased to announce a 19-month sponsorship deal which will allow us to showcase a range of home enhancement products from our exclusive range of Odina and Schreiber kitchens; dining furniture, cookware ranges and Grow Your Own.

The sponsorship bumpers will be visible on food programmes across Channel 4 and More 4, including Ramsey's Kitchen Nightmares USA, Simon Hopkinson Cooks, Ottolenghi's Mediterranean Feast and The Fabulous Baker Boys as well as programmes such as Nigella Bites, Jamie's Kitchen Australia and Nigel Slater's Simple Suppers on Good Food.

Jo Kenrick, Marketing Director for Homebase, said: We are delighted to be partnering with Channel 4 and UKTV on such a comprehensive campaign. In sponsoring 'Food on 4' we believe we have the perfect platform with which to promote our exclusive Homebase kitchen ranges and our wider home enhancement products to a relevant, targeted audience."

Source : Home Retail Group
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