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Homebase launches new smartphone app

Homebase app

British home enhancement retailer Homebase, has launched new smartphone and tablet mobile applications to support its intent to create a more inspirational and digital experience for its customers.

The app, which will run on multiple devices including iOS 7 and Android, offers an array of features including the ability to browse and refine its entire product collection, check stock and reserve to stores nationwide. Customers will also be able to find their nearest Homebase store using GPS.

Capitalising on the huge growth in mobile and tablet ownership, Homebase now sees over 50% of its traffic coming through these devices. The app has seen immediate success with over 70,000 downloads across multiple devices helping the app to become one of the app store’s most popular lifestyle applications.

Siobhan Fitzpatrick, Director of Multichannel at Homebase, said: “We’re proud to be launching the Homebase app, which aims to make shopping with us via touch-devices a great experience and planning and creating an inspirational home, easy.

With the demand for online shopping increasing, we’re listening to our customers and giving them an app that’s as easy and convenient to use as possible. This is just the beginning of a number of new developments and additional features for our digital channels which we will be bringing to our customers in the coming months.”

The app can be found by punching ‘Homebase’ into the app store.

Source : Veebs Sabharwal - Retail Gazette

06 February 2015

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