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Homebase reveals Christmas advert

Homebase has unveiled a brand new campaign that aims to bring to life the magic of transforming your home at Christmas.

The new 30 second Homebase ad, written by Leo Burnett and produced by Hogarth Worldwide, shows a family changing their uninspired dining room table and living room by revealing new, on-trend Christmas decorations and homewares, with everything from Christmas trees and lights, tableware and soft furnishings.

And, if cute animals are the way to customers’ hearts, then Homebase claims it has Christmas in the bag with the addition of man’s best friend to its new brand campaign. ‘Harriet the dog’ also features in her very own spin-off ad, exclusively created for social media, which depicts how even the smallest of spaces can be magically transformed.

Jo Kenrick, Homebase marketing director said: “Christmas is all about spending time with friends and family – and we know that people love to go all out with finishing touches at this festive time of year.

“Hosting doesn’t need to be stressful and planning is key. Make sure you not only think about turning your home into a festive grotto, but remember to tackle the little jobs, such as freshening up the spare bedroom, which will make your guests feel comfortable too.”

The TV campaign also includes re-worked music by Professor Bobo and Bosko Slim (it is the same music but with a bit of Christmas sparkle). The campaign launched on TV tonight on 19 November. The ‘Harriet the dog’ spin-off can be seen first on the Homebase Facebook page. Follow Harriet’s adventures @Harrietwoofs.

See the video here

Source :  Fiona Briggs - Retail Times

20 November 2014

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