skip to main content
  • *
  • *
  • *
Find Insight DIY on
* * *


Homebase reveals mobile optimised site

Homebase has unveiled a new mobile optimised site as it seeks to expand its multichannel offering.

As well as being fully transactional, the mobile site has a store finder function that allows users to check if the product they need is in stock and reserve it for collection later that day.

The idea is to use mobile to help drive footfall in-store.

In May Homebase revealed that more than a third of its customers research online before going into a store, which highlighted the need for multichannel commerce tools such as reserve and collect.

The launch of the new mobile site shows that Homebase is continuing to develop its multichannel strategy, but is the site any good?

Visit our Industry Articles page ( to see a comprehensive review by David Moth (Econsultancy), including several screen shots from the new site.

Source : David Moth – Econsultancy

17 October 2012
view more UK DIY News

I find the news and articles they publish really useful and enjoy reading their views and commentary on the industry. It's the only source of quality, reliable information on our major customers and it's used regularly by myself and my team.

Simon Fleet - Sales & Marketing Director, Thomas Dudley Ltd

Don't miss out on all the latest, breaking news from the DIY industry