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Homebase says Brits will spend 8 days on home improvements before summer

An event-packed summer, and seven million* Brits claiming they haven't updated their rooms since the Golden Jubilee, this Easter will see a frenzy of DIY activity according to Homebase, which is gearing up for one of the busiest weekends of the year.

New research from Homebase, the leading home-enhancement retailer, reveals that the average Brit is due to spend nearly eight days making improvements between now and the summer. And when you consider that 95% of people admit that their homes aren't finished to their satisfaction, there is much to do before the summer festivities.

With the Golden Jubilee celebrations only a couple of months away and then a summer of sport, getting the home ready for guests is a priority for many with over one in five (21.6%) planning at least one party this summer. And 'home shame' is spurring people into action with more than half (52.5%) admitting they're embarrassed about entertaining in their un-finished homes.

The big summer spruce-up is set to start with a bang this weekend with more than a quarter (28%) of people earmarking it as one to clear their DIY to do list. Although with many people now choosing to stay at home rather than travel for the long weekend, that figure is set to rise.

Confidence, a lack of inspiration or skills and worrying about time and money are common barriers to getting the job done. In response, Homebase has launched an innovative Create Your Own Look tool online to help people plan and try out different looks. Also available are How To guides on and YouTube offering additional guidance. Plus, for this Friday and Saturday, Homebase is offering 15% off all products including DIY, decorating, garden furniture and plants.

Jo Kenrick, Marketing Director at Homebase said: "Easter is going to be the start of preparations for an exciting summer of celebrations. We will be helping people this weekend and across the summer by providing ideas, inspiration and practical help to ensure the British public can throw house parties and garden parties to be proud of."

For the full press release, see our Industry Articles section:

Source : Homebase

05 April 2012
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