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Homebase Supports National Home Improvement Month 2020

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Homebase, one of the UK’s largest home and garden retailers, has joined forces with The British Home Enhancement Trade Association (BHETA) to support National Home Improvement Month 2020.  

The retailer will support BHETA and its month-long National Home Improvement campaign, which starts in April. The campaign aims to inspire and enable consumers who are looking to tackle home or garden projects, and to do so with confidence, or to have fun with crafts and upcycling, just in time for the Easter holidays. 

Lisa Tickle, Head of Marketing at Homebase said: “We jumped at the chance to support National Home Improvement Month as another way to inspire and help our customers bring their ideas for their home and garden to life.”  

BHETA’s marketing manager, Steve Richardson said: “We’re delighted to be working with Homebase as together we’ll be able to speak to many more customers about home improvement changes they can do in April to make their house a home they’d love to live in.”

Will Jones, Chief Operating Officer of BHETA added: “It is fabulous that Homebase has partnered with us on this campaign.”

The campaign will feature the tagline ‘Love The Home You Live In’, and consumers can get involved by following #makeonechange and #loveyourhome. 

For more information about BHETA’s retail engagement programme and BHETA membership in general, contact the Member Services Team on 0121 237 1130 or visit the BHETA website

Source : Insight DIY & BHETA

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20 February 2020

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