skip to main content
  • *
  • *
  • *
Find Insight DIY on
* * *

UK DIY News

Homebase To Partner With Premium Appliance Manufacturer Miele

Miele - Premium Appliance Manufacturer.jpg

Home and garden expert Homebase continues to strengthen its range of kitchen appliances as it announces a new partnership with Miele.

Miele ovens, hobs, extraction, refrigeration, dishwashers and laundry products will be available for customers to purchase online and in showrooms from 15 December 2020. The Miele range of appliances will be on display in 15 stores around the country, including in the new ‘Kitchens by Homebase’ Showroom in Guildford, Surrey.

Ian Penney, Business Unit Director for Room Solutions, Homebase, says: “Miele is renowned for producing high quality appliances that are designed and built to stand the test of time.  The brand appeals to customers with high expectations, for whom timeless design, longevity and sustainability credentials are as important as cooking and cleaning results.”

Michael Hardwick, Key Account Manager for Miele GB, says: “Homebase is a new partner for Miele, enabling us to create greater brand awareness and communicate with a much broader audience.  We very much look forward to working with Homebase and supporting its customers on their new kitchen journey.” 

Source : Homebase

For all the very latest news and intelligence on the UK's largest home improvement and garden retailers, sign up for the Insight DIY weekly newsletter.   

29 December 2020

Related News

view more UK DIY News
*

Insight provides a host of information I need on many of our company’s largest customers. I use this information regularly with my team, both at a local level as well as with our other international operations. It’s extremely useful when sharing market intelligence information with our corporate office.

*
Paul Boyce - European CEO, QEP Ltd.
Newsletters

Don't miss out on all the latest, breaking news from the DIY industry