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Houzz: 12% Of Homeowners Have Put Projects On Hold

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  • Homeowners choose to renovate their home versus move; Fewer than 1% of homeowners cancelled renovation projects 

Nearly one in eight homeowners has put their home renovation project on hold (12%), according to a new study from Houzz Inc., the leading platform for home renovation and design, including the all-in-one software solution for industry professionals. Conducted in late August through September 2023, the survey of nearly 1,000 UK-based homeowners found that the top reasons for postponing projects include budget constraints, inflation and a lack of project urgency (34%, 33% and 28%, respectively). That said, a quarter of respondents completed a project in 2023 (26%) and more than half are either in the middle of a renovation project (35%) or planning to start one by the end of next year (26%). Fewer than 1% of homeowners report having cancelled a home improvement project in 2023.

Many homeowners prefer home renovations to moving, with more than half of the respondents wanting to stay in their current home rather than buy a new home that fits their needs (56%). Homeowners attribute this to financial reasons, including that renovating is a better return on investment and more affordable than moving (23% and 20%, respectively). A small but notable percentage highlights that their current interest rate is better than what is available today (6%).

“The demand for home renovations continues, but the industry is not immune to challenges posed by a volatile national economy,” said Marine Sargsyan, Houzz staff economist. “Faced with inflation and rising interest rates, many homeowners have been forced to reevaluate their ability to pursue immediate improvements. That said, as homeowners choose to remain in their ageing homes rather than move, they continue to turn to industry professionals for assistance with necessary repairs and discretionary projects that improve their quality of life.”

Almost half of the homeowners will kick off renovation projects this year (49%), with kitchens (58%) and bathrooms (55%) topping the list. To tackle these substantial projects, 91% plan to hire a professional, including builders (52%), electricians (45%) and kitchen and bathroom fitters (42%), among others. Nearly half of projects planned for 2023 have a budget of over £50,000 (61%), and one in six projects has a budget of £100,000 or more (18%).

Of those who completed their projects, top challenges included finding the right professionals, sourcing products and materials, and staying on budget (53%, 36% and 29%, respectively). Other commonly cited challenges included trouble visualising the project before work began, feeling educated on the process and funding/financing the project (20%, 19% and 16%, respectively). Houzz Pro software helps professionals to deliver better customer experiences through visual tools, schedules and transparent communications to address these challenges.

*Data was sourced from an online survey fielded to UK Houzz users between 24th August - 5th October 2023. N=978.

Source : Houzz 

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24 October 2023

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