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IKEA Ends 2020 With India, Russia & China Openings

IKEA Navi Mumbai.jpg

Three important openings took place for Ingka Group and IKEA in the build-up to the holidays as co-workers in India, Russia and China safely welcomed customers looking for life at home inspiration. 

In FY21 (1 September 2020 – 31 August 2021), more than 30 new IKEA meeting points including IKEA stores, shops and planning studios will be opened by Ingka Group, the largest IKEA franchisee. 

Navi Mumbai becomes second IKEA store in India  
Customers were greeted on 18 December, while locals in Mumbai can also look forward to two smaller city formats opening in 2021. IKEA is already present online in Hyderabad and Pune and it has the ambition to reach 100 million Indian customers by 2022. 

Ahead of opening, IKEA visited 2,000+ homes in Mumbai to learn about the needs, dreams and aspirations of the many people and has developed an understanding of life at home in the city. 

The learnings have been reflected in 50 room sets, six homes and 10 vignettes depicting life at home in Mumbai.

“IKEA has a long-term commitment to India so the opening of the Navi Mumbai store is an important step as we become more accessible to the many people in the country,” says Stefan Vanoverbeke, Deputy Retail Operations Manager, IKEA Retail (Ingka Group).

“We are especially excited about our omnichannel approach in this market. We are positive that the Navi Mumbai store along with the small format stores will only create more love while also creating better life at home for the many Mumbaikars.”

Navi Mumbai Store facts & figures 

  • 53,000 square metres (size of 10 football pitches)
  • 7,000 home furnishing products
  • 1,000-seater restaurant with 100% locally sourced food range
  • The largest children ‘Småland’ play area in IKEA 
  • Close to 1,000 co-workers 
  • 50/50 gender co-worker split 

IKEA expansion in Russia and China 
Alongside investing in new channels and digital formats, IKEA is opening new physical meeting places close to where people, live, work and socialise. The aim is to become more convenient and more affordable for our customers, and more sustainable for our planet.

On December 14, IKEA Rostokino welcomed their first customers in the new store inside the Europolis shopping centre. It is the third IKEA city store in Moscow and shows another step on our journey of coming closer to the many Moscovites. 

Source : IKEA

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24 December 2020

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