IKEA Opens Oxford Street Store

• IKEA Oxford Street opened its doors to the public today as hundreds of Londoners waited to see what’s in store at the newly renovated 214 Oxford Street
• A ribbon cutting ceremony – and unzipping of a giant blue FRAKTA bag – was held to celebrate the landmark opening, led by IKEA co-workers, the Mayor of London, and the Ambassador of Sweden to the United Kingdom
• IKEA is running limited-time offers for IKEA Family members across select product lines and in-store food  

IKEA has today opened its highly-anticipated Oxford Street store, in a landmark opening for London and the business – drawing a significant crowd, with some waiting from early morning.

A ribbon-cutting ceremony took place at 10am, with Peter Jelkeby, CEO and Chief Sustainability Officer IKEA UK and Ireland, joined by IKEA co-workers, store manager Matt Gould, Sir Sadiq Khan, Mayor of London, and Ambassador of Sweden to the United Kingdom, His Excellency Stefan Gullgren, to mark the launch. 

Image : Matt Alexander, PA Media - Sir Sadiq Khan, Mayor of London

Peter Jelkeby, CEO and Chief Sustainability Officer, IKEA UK & Ireland, said: “Today marks the launch of an IKEA store like no other, designed for, and by, Londoners, situated in one of the world’s most recognisable shopping destinations. We’ve made this iconic retail space our new home in IKEA Oxford Street and can’t wait for all to experience a store filled with what they know and love about IKEA, as well as features unique to this one-of-a-kind location.”

Taking over Oxford Street for a moment of celebration, which included street performers, eager shoppers watched as months of anticipation ended. 

Among the first to enter was IKEA superfan, Vicky Dawson, from Wrexham, who set herself the challenge of visiting all IKEA stores in the UK. After today’s trip to IKEA Oxford Street, Vicky has completed her mission. 

 Image : Matt Alexander, PA Media - IKEA superfan Vicky Dawson

Image : Matt Alexander, PA Media

IKEA superfan Vicky Dawson, said: “Having visited every IKEA store in the UK, and many around the world, I love that each store takes a bit of the local community and represents it in its roomsets and design inspiration. I’m really excited about the opening of IKEA Oxford Street – I organised a whole holiday to London to make sure I got to experience IKEA’s Hus of Frakta pop-up recently.” 

Image : Matt Alexander, PA Media

Image : Matt Alexander, PA Media - Matt Gould, store manager

IKEA Family opening offers

IKEA is running exclusive opening offers for IKEA Family members visiting the store in its opening week, across product lines and IKEA food. 

From May 1^st until 5^th May 2025, IKEA Family members can enjoy a 15% discount on select ranges. From 6^th May 2025 the opening offer will continue at 10% and will run until 31^st May 2025. 

This includes: 

• MALM and PAX families
• KALLAX frames and STRANDMON family
• EKEDALEN and RASKOG families
• TROFAST frames
• MICKE family 

IKEA Family members visiting the store’s 130-seater Swedish Deli between now and 5th May will be able to enjoy any breakfast roll and regular hot drink for just £2. If ordering an 8pc meatball or plant ball meal, they will also receive a voucher to return and enjoy them again for just £1. 

IKEA Oxford Street is open daily, from 10am to 8pm.

Image : Matt Alexander, PA Media - Jesper Brodin, Ingka Group CEO  

More pictures from the store can be found here

Source : IKEA

Main image : Matt Alexander, PA Media

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