skip to main content
  • *
  • *
Find Insight DIY on
* * *


IKEA Plans Global Roll-Out of Rental Service Trial

IKEA Southampton 725 x 500.jpg

Jesper Brodin, chief executive of IKEA’s parent company Ingka Group, has revealed that the company's planned furniture rental service is to be rolled out globally as it seeks to become more environmentally friendly and sustainable.

In February IKEA revealed that it was going to conduct a furniture rental trial in The Netherlands, Sweden and Switzerland and said it was considering developing an online furniture marketplace.

At an event in an IKEA store in Kaarst, Germany, Brodin confirmed that the company will be testing a number of leasing offers in all 30 of its markets by 2020.  

He said that the trial was also motivated by the fact that consumers cannot always afford to buy new furniture after moving house and added that, in a survey, 90% of IKEA customers had revealed that they were prepared to change their shopping habits to benefit the environment.  

IKEA launched a global transformation plan in November, stating it intends to simplify the business and increase investments in ecommerce, stores and fulfilment centres.

Source : Insight DIY Team

For all the very latest news and intelligence on Kingfisher and the UK's largest home improvement and garden retailers, sign up for the Insight DIY weekly newsletter. 


05 April 2019

Related News

view more UK DIY News

Insight provides a host of information I need on many of our company’s largest customers. I use this information regularly with my team, both at a local level as well as with our other international operations. It’s extremely useful when sharing market intelligence information with our corporate office.

Paul Boyce - European CEO, QEP Ltd.

Don't miss out on all the latest, breaking news from the DIY industry