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Ingka Group And H&M join Creative Forces In London

Marcus Engmam, Ingka Group and Camilla Henriksson H&M

Ingka Group and H&M have joined forces to launch an exciting new design venture for creatives and makers. Piloted in London, Atelier100 is a unique incubator programme for creatives to inspire each other, grow their businesses through mentorship and create commercially viable products at a new store which will open in Livat Hammersmith this May. 

The ambition with this design venture is to find and nurture up and coming creatives in a location based and local environment. For the pilot, creatives and makers living in a 100km radius of London are invited to apply for their place on the Atelier100 programme between 7 and 24 April. Twenty applicants will be chosen to join the programme and they will be mentored by leading experts in the field of design. The mentors will be on hand to guide and help to develop the creatives’ skills & knowledge. They will deliver group sessions on key business skills, how to break down barriers and build your network, as well as providing one-to-one bespoke mentoring on growth.

Marcus Engman, Chief Creative Officer at Ingka Group said,We are two creative and curious brands with closely-tied values and a shared aim: to find new and diverse ideas for the future. That is how the idea for Atelier100 came about. We want to take a new approach to the longstanding ways of reaching and engaging great talents. Through this proactive new initiative we hope to find, attract and develop the creatives of tomorrow.

Camilla Henriksson, Global Brand Innovation Manager at H&M said,We see this as the start of a very exciting adventure. London is bursting with brilliant ideas and creative people, we want to meet these creators where they are. Opportunities in arts, entertainment and recreation have been the hardest hit by the pandemic. H&M and Ingka Group see this as an opportunity to engage directly with creatives and makers, to give them the visibility that they deserve and to support them in taking their business to the next level.

Creatives can apply from 7 April by visiting atelier100.com.

Source : IKEA

Image : Marcus Engman, Chief Creative Officer at Ingka Group and Camilla Henriksson, Global Brand Innovation Manager at H&M

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07 April 2022

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