Integral LED Launches Evofire Downlight Campaign

Integral LED has launched a new multi-channel campaign for its Evofire downlight range, built around its exclusive UK-patented fire-rated glass technology. 

The campaign centres on a hero B2B video featuring Daniel Mahdavi, Head of Product Development, explaining how Evofire removes the compromises traditionally associated with fire-rated downlights. 

“At its core, Evofire was designed to eliminate the need for bulky metal fire cans above the ceiling,” said Mahdavi. “By integrating fire protection into the front of the fitting through our patented glass technology, we’ve created a safer, more refined and more installer-friendly solution.” 

Unlike conventional fire-rated fittings, Evofire maintains the fire barrier at ceiling level. The result is a cleaner installation, improved heat dissipation and greater flexibility across different ceiling constructions.

Alongside the trade-focused film, Integral LED has released a shorter lifestyle video targeting homeowners, reinforcing Evofire’s premium finish, safety credentials and long-term value in a real-home setting.

The campaign is supported by a newly launched premium Evofire brochure, designed to communicate clearly across trade, specification and retail audiences. 

Key product features include: 

• Exclusive UK-patented fire-rated glass technology
• Ultra-thin 1mm steel bezel for a near-invisible finish
• Canless open-back design for improved thermal performance
• Backwards-compatible modular platform
• Seven-year warranty

Ricky Johal, Marketing Manager at Integral LED, said: 

“This campaign is about clearly defining Evofire’s point of difference. The patented fire-rated glass technology isn’t a cosmetic change - it fundamentally rethinks how fire protection is delivered within a downlight. 

By aligning product truth with confident visual storytelling, we’ve created a cohesive platform that positions Evofire as a genuine step forward in fire-rated lighting.”

All campaign assets are available to Integral LED’s retail and wholesale partners for use across digital and in-store channels.

Click here to view the Integral LED Evofire brochure 

Source : Integral LED 

Images : Integral LED

For all the very latest news and intelligence on the UK's largest home improvement and garden retailers, sign up for the Insight DIY weekly newsletter.