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IronmongeryDirect launches mobile website to target ‘on the go’ tradespeople

IronmongeryDirect has launched its mobile website in keeping with the latest technology, making it easy for tradesmen on-the-go to search for products and place their orders.

"As a company, IronmongeryDirect is constantly evolving to meet our customers' needs and we recognised the growth opportunity in this channel. The mobile website will add greater accessibility for tradesmen who are on site or on the road," commented Wayne Lysaght-Mason, managing director, IronmongeryDirect.

The new mobile site is compatible with most Smartphone operating systems including iPhone, Android and Blackberry. Anyone visiting the website will be automatically redirected for ease of access. The site has been designed to take on particular characteristics different to conventional websites resulting in faster loading times and making them more user-friendly. With this in mind, the IronmongeryDirect mobile website has been specifically designed to engage with customers, with an easy to browse and a clear layout.

"We saw monthly web traffic from mobile devices grow by 600% (from 5000 monthly visits to 31,000) between January 2011 and January 2012 therefore it was necessary to expand the way we made ordering possible," said Stuart Wilson, head of marketing, IronmongeryDirect.

Source : Builders Merchants News

28 May 2012
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