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Jewson to launch new look Paint range

RPC Containers is supplying 2.5 and 5 litre paint cans and 10 litre pails as part of the launch of new-look own brand products for Jewson, the UK's leading supplier of sustainable timber and building materials.

The new packaging, which features loyal Jewson customer Shane Wood, has been developed to clearly convey the quality of the product inside.

Natalie Davenport, Private Label Manager at Jewson commented: "The new packaging uses colour coding, icons and product information to make it easy for our customers to recognise the quality and benefits of the product and choose the correct product for their job."

As part of this process the RPC packs, which are produced at the company’s RPC Barplas site in Bradford, feature enhanced decoration using xx colour offset litho printing to create an effective presence and customer appeal on-shelf.

The new designs include an eye-catching vignette effect showing Shane Wood decorating together with graduated blue shading that ensures that the Jewson brand and product name stand out.

The proven RPC Paintainers and Pails also offer excellent strength and durability at light weights for effective product storage and protection and ease of use by the end-user.

“The RPC packs are practical and user-friendly and these benefits, combined with the stylish new decoration, reflect the quality and value of the paints they contain,” explains Natalie Davenport of Jewson.

The Jewson paint range includes everyday trade products such as Contract Matt emulsion and Vinyl Silk or Matt emulsion, plus more specialist products such as Acrylic Eggshell, Masonry paint and Floor paint.

Mr Wood, of Shane Wood Building Contractors, has traded with Jewson throughout his career and is now appearing on over 2000 products in more than 500 branches across the UK. This is a reflection of the Jewson commitment to work closely with local builders and offer them the best value on both products and customer service overall.

Source: Packaging Europe

28 February 2012
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