John Lewis Appoints Dom McBrien As New Chief Digital & Omnichannel Officer

John Lewis today announced the appointment of Dom McBrien as its Chief Digital & Omnichannel Officer, a role that will sit on the John Lewis Management Board.

This appointment further strengthens the John Lewis leadership across the business and is a critical part of our digital transformation and omnichannel ambitions. 

Dom has over 20 years of digital transformation experience, most recently as CEO for Body&Fit and Global President for Direct To Consumer at Glanbia Performance Nutrition. Dom has worked across a number of other high profile retailers including Arcadia, New Look, M&S, The White Company as well as Microsoft. He will report to Peter Ruis, Managing Director of John Lewis.

Dom said: "I am thrilled to be joining John Lewis at such a pivotal time in its transformation journey. The opportunity to contribute to a brand with such a rich heritage and a clear ambition to be the UK's most trusted omnichannel retailer is truly exciting. I’m looking forward to getting started."

Peter Ruis said: "I’m delighted to appoint Dom as our Chief Digital & Omnichannel Officer. His extensive experience and proven track record in digital transformation will be invaluable as we continue to strengthen our digital leadership and deliver on our significant omnichannel ambitions."

Dom will join John Lewis on 1 October.

The John Lewis Partnership owns and operates two of Britain's best-loved retail brands - John Lewis and Waitrose. Started as a radical experiment over a century ago, the Partnership is now the largest employee-owned business in the UK. The Partnership is purpose-driven, existing to create a fairer and more sustainable future for our Partners, customers, suppliers and communities. Our Purpose not only inspires our principles, drives our decisions and acts as our guide to be a force for good, it steers us to do things differently and better - all in service of creating a happier world for everyone and everything we touch.

John Lewis operates 34 shops across the UK as well as johnlewis.com. Waitrose has more than 300 shops in England, Scotland, Wales and the Channel Islands, including 47 convenience branches, and another 27 shops at Welcome Break locations. The retailer's omnichannel business includes the online grocery service, Waitrose.com, and specialist online shops including waitrosecellar.com for wine.

Source : John Lewis Partnership

Image : Dom McBrien - John Lewis Partnership

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