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John Lewis appoints Sienne Veit as director, online product

John Lewis has appointed Sienne Veit to the newly created role of director, online product. Sienne will be responsible for leading the development of the retailer’s online customer experience across all channels, reporting to online director, Mark Lewis.

With over half of traffic to now coming from mobile and tablet devices, the appointment comes as John Lewis continues to place a significant focus on its mobile strategy.

Sienne will take on the leadership of the online customer experience team who is responsible for ensuring a seamless customer journey across the website, mobile, tablet and other devices. In recent months the team have worked on developing the John Lewis app and ahead of Christmas, customers will see an updated version of the tablet-specific app with new engaging and interactive content. Further enhancements are planned for the phone app in 2015 highlighting that the mobile strategy is at the heart of the retailer’s online operations.

Sienne takes up the position following a year as director of her own consultancy, Invisible Stuff Ltd. Previous to this she was Head of Mobile at Morrisons and prior to this spent five years at Marks & Spencer. Last year, Sienne was named as one of Mobile Marketer’s Women to Watch for 2013.

Mark Lewis, Online Director, John Lewis, said: “I’m delighted that Sienne will be joining the online team as director, online product. With a deep passion for customer experience and many years working in the digital retail space, Sienne is ideally placed to lead the next stage of our online and omnichannel growth and ensure customer experience across our website, mobile, tablet and other devices is market-leading.”

Sienne Veit commented:  “I’m thrilled to be joining John Lewis. Over the last few years, the business has worked hard to grow its omnichannel offer to customers and I’m looking forward to building on this to ensure John Lewis remains renowned for its outstanding experience to customers no matter how they choose to shop.”

Source : John Lewis Partnership Press Release

23 September 2014

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