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John Lewis sees record sales for a single day on Black Friday

John Lewis Waitrose Basingstoke exterior

Black Friday 2015 was John Lewis's biggest-ever single day's trade at +11.9% on last year, building on what was an exceptional 2014.

Looking at the weekend as a whole, there was a different pattern of trade to last year. On Black Friday itself, sales were mainly driven by, while shops were busy at the weekend with sales on Saturday +9.3% year on year.

On Black Friday, reported a record day, with sales peaking between 9-10am when the site was taking 4.9 orders per second. The stand-out success of the day came from our distribution teams, who processed +18% more parcels across Friday, Saturday and Sunday compared to last year, and we processed 5 units per second during our peak hour.

Our electricals buying office had a strong performance and saw its biggest ever day for sales on Black Friday. Wearable tech saw a 932% increase with Fitbits up over 1329% on last year. Dyson products were +208% and GHD +83%. ‘Connected home’ products were +63%, and gaming +246%.

In fashion, Black Friday successes came from Barbour, which was +61% online, while Ted Baker was +66% vs last year on Lego was +90% on the year on Top sellers online on Black Friday for home were Sophie Conran Portmeirion +350% and Le Creuset +179% YoY.

Mark Lewis, retail director, John Lewis said: “Black Friday itself marked a record day for John Lewis and strong trade continued into the weekend. On Friday online trade really stepped forward, while shops saw their biggest increases over the weekend, showing that more than ever customers like to mix and match channels to shop in the most convenient way for them.

“The key story of the weekend was the success of our distribution operations, which have proved that we can manage the highest peaks of demand at Christmas, so that customers can be confident when they shop with John Lewis for their gifts.”

Source : John Lewis Press Release

30 November 2015

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