Kimberly Walsh Launches Third Wickes Paint Colour

• Blush Rose will be available in Wickes stores and online nationwide from 3rd July, RRP £14
• Kimberley’s latest launch follows the success of Blue Haze and Subtle Sage - two standout paints from her collection, now part of Wickes’ permanent range due to booming popularity 

TV presenter, singer, and DIY Enthusiast Kimberley Walsh brought a touch of floral elegance to the Chiswick Flower Market yesterday, celebrating the launch of her new paint shade, 'Blush Rose'. In partnership with home improvement retailer Wickes, Walsh delighted visitors by giving away sample pots of the new colour and real roses from a vibrant pop-up stall. The singer and presenter spent the morning meeting fans and sharing her passion for home décor amidst the market's colourful blooms.

The world has gone mad for all things pink this summer, with #pinkdecor sporting over 32k videos on TikTok as homeowners and renters alike play with pink in their homes. To tap into the trend and share her mutual love for the shade, Kimberley Walsh has launched her latest paint colour in collaboration with home improvement retailer, Wickes - Blush Rose.  

Available in stores from 3^rd July at £14 per 2.5L, Blush Rose will sit alongside existing fan favourites Blue Haze and Subtle Sage, offering the perfect collection for pastel lovers. 

Kimberley says: “I’ve always had a soft spot for dusty, vintage pinks - they’re already a big part of my own home and so choosing this shade for my Wickes collection felt completely natural. It’s a colour that lifts the mood instantly, bringing little sparks of joy and a burst of energy to any space. Right now, I’m all about dopamine décor - adding feel-good colours that boost happiness, especially in busy family areas. With three kids running around, creating rooms that feel playful, energising, and full of life is a must!” 

Google Trends data shows that searches for 'bubblegum pink paint' have skyrocketed by 300% over the last month, while interest in 'pink bedroom aesthetic' has risen by 40% on Pinterest. It’s no surprise, as research shows that pink hues can positively impact mood, bringing a sense of happiness and uplifting energy to any room. 

Lewis Janes, Senior Category Manager of Paint at Wickes said: “Blush Rose is a stunning addition to the Kimberley Walsh paint collection, offering a versatile and on-trend pastel hue that complements a variety of interior styles. Following the success of Blue Haze and Subtle Sage, we're confident Blush Rose will be another shopper favourite, inspiring creative DIY projects and adding a touch of personality to homes across the UK.”  

Kimberley Walsh Blush Rose is available in store and online from 3^rd July (RRP £14.00, 2.5L).

Blue Haze and Subtle Sage are available now in store and online (RRP £14, 2.5L and £22, 5L.

To find out more, please visit https://www.wickes.co.uk/

Source : Wickes 

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