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LG Harris & Stax sign new distribution deal

Stax & LG Harris

Harris, the quality paint brush and roller manufacturer, has agreed a distribution deal with Stax, the nationwide wholesaler for independent retailers and trade professionals, in conjunction with bira direct members.

Reflecting a period of continued high demand for the trusted Harris brand with consumers, the strategic partnership with Stax ensures that the high standards of service that Harris’ customers have come to expect can not only be maintained, but significantly improved.

As of 1st March 2018, Harris products can be ordered through Stax, in addition to ordering them via the Harris channels (phone, fax, and online through

Benefits for retailers

The new agreement will offer bira direct account holders a host of benefits including:

  • Access to a full range of the Harris brand
  • A fast delivery service of between 1 – 3 days
  • Products can be ordered in singles through to full cases
  • Sales support for retailers from the experienced Stax sales team
  • Easy ordering via phone and online
  • Minimum order values for carriage paid are combined across many product categories that Stax are offering
  • Price consistency
  • Special offers for bira direct account holders

Chris Scott, Sales Director at Harris said, ‘We are very pleased to be working in partnership with Stax to deliver the extensive Harris product range. The new arrangement will help increase ordering ease for our valued customers and increase the distribution of our products.’

Eddie Brady, Stax Chairman said, ‘We are delighted to enter a strategic partnership with Harris, a name synonymous with quality decorating tools for the discerning customer.’

Jeff Moody, Commercial Director & Managing Director, bira direct said, ‘For bira direct account holders the distribution agreement of Harris and Stax is great news as they can benefit from a vast range of quality Harris products at the ease of Stax ordering processes.  It brings together two prominent names within the industry whose combined efforts can only strengthen independent retailers’ offering to consumers.’

Vin Vara, bira’s National President and independent retailer said, ‘I have been stocking Harris products for many years as their excellent range appeals to a large proportion of my customer base. This new distribution partnership between Harris and STAX is excellent as it allows me to react to demand as I can re-order bestselling items in smaller quantities combined with many other products they stock offering me a comprehensive delivered solution along with fewer invoices.’

For more information about Harris and its product range, please contact the sales team on 01527 575441 or visit .

To find out more about Stax and the wide range of products available, please call 0161 728 8000 or visit

For instant access to bira direct and to order from up to 180 suppliers, go to  or call free on 0800 028 0245.

Source: Insight DIY Team & LG Harris/Stax press release.

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06 February 2018

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