skip to main content
Find Insight DIY on
* * *

UK People News

Lick Paint Announces New Board Member

Lick Home stairs and paint cans

Lick, the UK’s fastest growing home decorating brand is today [22nd November] announcing Charlotte Holman Ros, President of Parfums Christian Dior as its latest board member.  Charlotte, is bringing her vast experience in growing UK brands internationally, to Lick as they embark on a series of new territories planned for 2022. 

Lick’s Co-Founder Lucas London says: "We couldn't be more excited to have Charlotte join the board of directors at Lick. We have no doubt that her experience growing UK brands internationally, and achieving staggering growth, will be incredibly valuable to the team. What's more, she shares our belief and total conviction in Lick's unique ability to become the largest home decor brand, supporting decorators globally to transform their spaces."  

Since its inception in March 2020, Lick has experienced huge growth, raising over $26 million, with investors such as OMERS Ventures and  Felix Capital, JamJar, Magnus Rausing and Alex Chesterman. Quickly making their mark on the interiors sector, launching as the official paint partner of online design giant MADE.COM

In addition to this, Lick achieved a staggering £5M revenue run-rate, within its first 8 months, and processed over 600,000 orders in just 18 months. The brand is continuing this success in 2022, where it is emerging as a real category leader with c25% MoM growth.  

Charlotte Holman Ros says: "I am delighted to join the Board of LICK as they accelerate their mission to bring confidence and joy to the home decorating space. My passion is building irresistibly desirable brands that make consumers' lives better. LICK combines an optimistic vision, strong sense of purpose, innovative business model and exceptional brand execution to re-invent how we engage with our most treasured and frequented space, the home.  I am excited to work with the team as they spread their community-powered mission internationally. Lucas and Sam deeply impressed me with the clarity of their vision, and I am confident they are building a team that will bring to life their mission to disrupt, demystify and redefine a $100Bn category at the heart of all our lives."

Charlotte Holman Ros is President of Parfums Christian Dior in North America. An expert in building standout brands that reinvent the client experience, Charlotte has previously held management positions at Charlotte Tilbury and Burberry, navigating them through periods of rapid growth in the US. At Charlotte Tilbury she led the brand's international expansion and played a key role in both the scale and sale of the brand to Puig in 2020.  Prior to her career in luxury and retail, Charlotte was a senior consultant focused on Growth strategies in the FMCG space. A History degree at Oxford established a strong appreciation for the immense power of story-telling which underpins her approach to building beloved brands at the forefront of industry innovation.

Source : LICK Paint

For all the very latest news and intelligence on the UK's largest home improvement and garden retailers, sign up for the Insight DIY weekly newsletter.  

25 November 2021

Related News

view more UK People News

Insight DIY is the only source of market information that I need and they always have the latest news before anyone else.

Neil Anderton - Sales Director, British Ceramic Tile

Don't miss out on all the latest, breaking news from the DIY industry