Lowe's Launches Home Maintenance Subscription

Lowe's has introduced a new associate-powered annual subscription offering to its MyLowe's Rewards loyalty members called HomeCare+. For just $99 a year, Lowe's will offer seven in-home services that make it easier for homeowners to manage essential up-keep tasks on a regular basis, whether they're crunched for time or in need of the expertise of a trained Lowe's red vest associate. The program will be available across more than 75% of homes across the country. 

"HomeCare+ is all about simplifying home improvement and making it easier for our customers," said Jen Wilson, Lowe's senior vice president and chief marketing officer. "Bringing together a simple, affordable subscription with something that truly sets Lowe's apart—the expertise of our red vest associates—is how we will deepen loyalty with our customers. And as AI plays a bigger role in people's lives, and ultimately in their homes, leaning into the power of human connection uniquely positions Lowe's as the most helpful brand in home improvement."

The subscription includes two in-home visits per year, with up to seven essential home maintenance services performed at each appointment by local Lowe's store associates. Subscribers can easily schedule visits in-store or through Lowes.com, and select up to seven services per visit*, including:

• Electric dryer vent cleaning
• HVAC air filter replacement
• Refrigerator water filter replacement
• Electric water heater flush
• Garage door lubrication
• Smoke and carbon monoxide detector battery replacement
• Light bulb replacement

HomeCare+ builds on Lowe's growing loyalty ecosystem, extending the value of the MyLowe's Rewards program beyond the transaction. Designed to support customers across life stages—from first-time homeowners with young children to Boomers who are aging in place—MyLowe's Rewards delivers personalized benefits, experiences and services that evolve with customers' needs. Programs like Lowe's Kids Club introduce families to the brand through hands-on engagement, while offerings like HomeCare+ expand that value into practical, ongoing home support.

"We know home maintenance can feel overwhelming, whether you're a first-time homeowner, a busy parent or someone who's simply uncomfortable climbing ladders around the home," said Amanda Bailey, Lowe's vice president of customer marketing and loyalty. "We consistently hear from customers that small tasks around the house quickly turn into a long to-do list. HomeCare+ is the result of listening intently to what our customers care about most to deliver on our brand promise."

MyLowe's Rewards members enrolled in HomeCare+ also get more:

• Save 5% on select items needed to complete services, including HVAC filters, light bulbs, batteries and refrigerator water filters∧ 
  
  
• Automatically receive Gold Status—the highest tier in the free MyLowe's Rewards1 program—unlocking benefits like 1.5 points per dollar spent on eligible purchases,2 fast and free delivery, including same day on eligible orders of $25 or more,3 member-only deals and access to free member gifts.4

HomeCare+ gift cards will be available later this year, offering a unique and meaningful way to celebrate and support new homeowners, beloved neighbors, busy families and aging parents with practical help around the home.

For more information, availability and to subscribe, visit Lowes.com/homecareplus.

Source : Lowe's

Image : Lowe's

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