skip to main content
Find Insight DIY on
* * *


Macmillan Cancer Support unites the industry

Macmillan Just say the word

Macmillan Cancer Support is uniting with nine companies from the construction, electrical and home improvement sector for their ‘Just Say the Word’ male cancer campaign. Benchmarx Kitchens and Joinery, CEF, ISG, Mace, Selco Builders Warehouse, telent Technology Services, Topps Tiles, Travis Perkins and Wolseley, have joined forces with the charity to raise awareness of the impact of cancer on men and encourage those who need it to access support. 

A cancer diagnosis can have a significant emotional impact, and the charity says being able to talk is an important part of coping with the disease. Yet new Macmillan and Toluna research reveals more than 1 in 4 tradesmen (26%)[i] wouldn’t feel comfortable having a serious conversation about any health concerns with their work colleagues.

Dave Watkins, 59, is an Associate Director at Mace and was diagnosed with prostate cancer in 2016. “When I was diagnosed, I initially found it really difficult to talk to others about my cancer and the emotional toll it was taking. Mentally, I found it difficult to come to terms with cancer and was in a dark place. But my experience really improved when I published my story on Mace’s staff intranet. My company and colleagues were incredibly supportive and helped my drive to stay positive.”

Back for a third year, ‘Just Say the Word’ is supported by more companies than ever before. These businesses will put aside their commercial differences to support men living with cancer and their families. Previous years have seen a great response with some colleagues and customers reporting the campaign inspired them to seek vital medical support. 

The importance of seeking support is emphasised by the emotional issues reported by tradesmen with a serious illness such as cancer. Over 1 in 3 (36%) experienced depression, 2 in 5 (40%) anxiety and 1 in 10 (12%) shame, after they were diagnosed. 

Pete Dolan is 35 years old and works for Travis Perkins. He was diagnosed with testicular cancer in 2015. “I know lots of friends and colleagues struggle to talk about the serious stuff, but I always try to be open. I don’t think bottling stuff up helps. I’ve found humour is a really good way of dealing with conversations about my cancer and often make jokes about having one ball. I think it stops people treating you differently as it’s a subject that it’s very easy to be embarrassed by.”

Dr Anthony Cunliffe, Macmillan Cancer Support GP lead for prevention and diagnosis said: “Many men with cancer find talking about their health with friends and colleagues really difficult. If you or someone close to you is going through cancer, you might want to appear strong, but this doesn’t mean you need to hide your feelings. Cancer can be hard emotionally as well as physically, and one important way of coping is by being able to share your feelings with others. Admitting to feeling scared or worried is not a sign of weakness, and actually will probably contribute to helping you feel better.”

Mark Taylor, Director of HR at Topps Tiles, said: “We are committed to supporting our workforce – male and female – through the challenges cancer brings. For this reason, we are delighted to support the ‘Just Say the Word’ campaign, raising awareness of Macmillan’s cancer support with our colleagues and customers.”

From 23rd April - 6th May, the ‘Just Say the Word’ campaign will see Macmillan Cancer Support have a visible presence in branches and sites of the nine participating partners. Posters and leaflets will signpost men to support, and encourage those with health concerns to get support. Employees at all levels will also spend the two-week period fundraising for Macmillan, raising money to help the charity provide support to people living with cancer across the UK. 

For more information about the campaign and the support services Macmillan is offering, visit

Source: Insight DIY Team & Topps Tiles press release.

24 April 2018

Related News

view more UK DIY News

Insight provides a host of information I need on many of our company’s largest customers. I use this information regularly with my team, both at a local level as well as with our other international operations. It’s extremely useful when sharing market intelligence information with our corporate office.

Paul Boyce - European CEO, QEP Ltd.

Don't miss out on all the latest, breaking news from the DIY industry