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ManoMano - who are they and what are their UK plans?

Mano Mano Team Image

ManoMano have recently received €60m in investment from US funds already backing big names like Uber and Airbnb.

So who really are ManoMano and what are their plans for the UK home improvement and garden market?

Since their Q1 2016 soft launch into the UK, ManoMano have grown significantly and are now on a mission to become the online reference point for Home Improvement and Garden products in the UK and Europe. It’s certainly an ambitious objective and to achieve this, the Paris based company have decided to approach business in a very different way - by combining their strategy with core values and edgy Silicon Valley tech startup feel.

Their approach is based on delivering 'value' to consumers that is not all about competitive pricing. A quick review of their website over the Black Friday weekend revealed they were competitive on price, but not the lowest. This year Karcher has featured very heavily in more retailers Black Friday Weekend deals than any other brand from our industry and one of the key products is the Karcher WV2 Plus window vacuum.

Today, this product can be purchased from Amazon for £36.99, at B&Q it’s £48.00, Homebase is £49.97, Screwfix is £69.99 and at ManoMano it’s £43.49.

ManoMano’s focus is all about making purchasing for consumers frictionless, whilst providing valuable advice and a wide choice that when combined, delivers an excellent customer experience. Their claims around supplier collaborative put them in quite a different place to many other retailers, with a vision that places emphasis on establishing close relationships with their partner-sellers so both parties can focus on shared goals.

ManoMano's selective marketplace platform allows a more intuitive way of conducting business by providing the right range to customers from carefully chosen partners.

Positioned as the digital expert for home improvement and gardening, they provide the shop window and back it with a huge team of technological experts who make decisions backed by data to bolster sales through smart acquisition and innovative communications.

From launch to a UK turnover of £4.4m in year one and expectations of around £9m this year, is an impressive start and we look forward to following them closely in the weeks and months ahead.

Source: Insight DIY Team

Source: This is an Insight DIY sponsored feature on behalf of ManoMano.

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28 November 2017

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