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Mobens, Sharp & Dolphin get new brand strategy

The Market Creative has announced this morning that it has developed a new brand strategy for a trio of Homeform companies - Moben, Sharps and Dolphin.

It comes on the same day that the Manchester agency revealed its first major campaign for Kitchens Direct since winning the £12m Homeform Group advertising and marketing account.

The summer campaigns for each of the brands will launch today on television and in national and home interest display advertising. Point of sale material and brochures have also been created.

“While there are separate marketing campaigns for all three brands, for the first time Moben, Sharps and Dolphin are united through one proposition. The creative concept seeks to unify while allowing each brand to express their different offering in each category,” said Sue Benson, managing director of The Market Creative.

While Kitchens Direct was all about “My” - My Kitchen, My Choice, My Price, these brands feature “& YOU” throughout, such as “Moben & YOU” this is to “illustrate the partnership and journey a customer goes on.”

“The concept creates unity and allows us to put the customer at the heart of our communications, while at the same time presenting a distinction between our brands and competitors. This could have only been achieved by an agency that understands our business and our channels,” said Mark Collier, group marketing director at the HomeForm Group.

Source :,-sharps-and-dolphin-get-new-brand-strategy-from-the-market-creative-2011062211322/

20 June 2011
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