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More brands move into Home Energy Services

Last week, Sainsbury's became the latest brand to declare an interest in the potentially lucrative home-services and energy market, in partnership with British Gas. Other brands, including Sky and B&Q, have hinted that they, too, are eyeing the sector, so the supermarket's announcement is unlikely to be the last.

As mobile brands such as O2 are attempting to dominate a consumer's every need when they are out and about, so brands that already have a stake in the home are looking to exploit their foothold further, and the government is desperate to encourage them.

Through its 'Green Deal' initiative, the coalition wants to create a 'buy-now-pay-later' system for making homes more energy-efficient. Occupants would arrange for boilers and insulation improvements to be made, and settle the cost by paying an additional monthly fee on top of their energy bills.

Source : Alex Brownsell - Marketing

16 February 2011
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