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New Bunnings brands hit UK stores in force

Bunnings New Brands 2

Tactix, CraftRight, Saxon, Morgan, Ultimate Storage, Flexi Storage, Move Master, Jumbuck, Marquee and Smart Storemaster are all Bunnings brands that have hit Homebase stores in recent days, as the total metamorphosis of Homebase begins in earnest.

These are all existing Bunnings brands, sold extensively across their Australia and new Zealand store estate. Clearly, the first containers have arrived at UK ports from China and the stock has now been allocated out to the Homebase stores. In many cases, stock is displayed in either cardboard dump-stacks or dressed quarter pallet displays in space that Homebase previously refused to use, as they focused on clinical, neat and tidy displays. Space is also being created as they begin the on-going clearance of homewares that don't fit the Bunnings model.

What we say is good on you Bunnings, at least you're filling the stores with stock and quite frankly you're starting to put the product at risk of being sold!

A summary of the Bunnings brands and the key categories that they feature in are as follows:-

  • Tactix - Tool boxes, tool and hardware storage.
  • CraftRight - Hand tools, tool boxes, gloves, tool accessories, HSE equipment and hardware.
  • Saxon - Garden tools and accessories.
  • Morgan - Household products including cleaning, waste disposal and laundry.
  • Ultimate Storage - Heavy duty storage.
  • Flexi-Storage - Household storage, including 'IKEA' style clever cube storage units in white.
  • Move Master - household moving products including boxes, wrapping and connectable dolly systems.
  • Jumbuck - patio heaters, fire pits, chimenea, BBQ's and accessories.
  • Marquee - garden furniture, gazebos and cool boxes.

As the Homebase metamorphosis continues, you know you can trust us to bring you the latest news first. 

Source : Steve Collinge - MD - Insight Retail Group Ltd

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20 May 2016

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