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New CEO for Brico Depot Romania

Brico Depot Romania

British group Kingfisher, the largest DIY retailer in Europe and the third largest worldwide, has appointed Frenchman Christian Mazauric as CEO of Brico Depot Romania. He is responsible with developing the brand at a local level.

Mazauric has replaced Patrick Papot, who took on a new position within the group.

At the beginning of September, Kingfisher, which bought French DIY retailer Bricostore’s local operations two years ago, has completed the transformation process of all the Bricostore units into its own Brico Depot stores.

“After completing the transformation of the 15 commercial centers acquired from Bricostore, my target is now adapting the Brico Depot format to the local market,” said Mazauric.

Kingfisher aims to implement a similar format in all the markets where it is present with the Brico Depot brand, which are France, Spain, Portugal and Romania, according to the group’s CEO, Veronique Laury. Currently each of these markets follows a different business model.

Source : Romania Insider

26 October 2015

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