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New Wickes TV advert to focus on doors

Wickes has launched a new TV advert focusing on its range of more than 800 doors.

The campaign continues the retailer's strategy to demonstrate the quality of its own label products, and positions Wickes as the one-stop-shop for doors.

The 30-second ad, which first aired on July 25, also highlight's Wickes' multichannel offering, with voiceover Timothy Spall mentioning the catalogue and options to order over the phone, online and instore.

Close up shots focus on a tradesman preparing, fitting and finishing a variety of doors.

Wickes brand director Tony Holdway said: "We've worked hard to develop our new doors range, and the TV ad showcases the products and the styles available. It also focuses on our multichannel offering, and the ease and convenience of ordering products from Wickes. The new doors ad sums up everything that Wickes is about."

The campaign will run until August 14 and appears across major TV channels.

Source : DIY

26 July 2011
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Thank you for the excellent presentation that you gave at Woodbury Park on Thursday morning. It was very interesting and thought-provoking for our Retail members. The feedback has been excellent.

Martin Elliott. Chief Executive - Home Hardware.

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