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Next partners with Betta Living for new kitchen range

High street retailer Next has teamed up with Oldham-based Betta Living to launch a new range of fitted kitchens.

Kitchen and bathrooms specialist Betta will supply Next customers with the furniture and fitting service.

Consumers can choose from more than 50 kitchen designs in a choice of colours and finishes, which are available online and in 13 Next home and garden stores around the UK.

Betta Living designers will be on hand in each store to provide advice and free design consultations.

Four stores have already been fitted out with kitchens from the new collection, in Shoreham, Gateshead, Aintree and Leeds.

A new dedicated kitchens brochure has been published and kitchens will feature in the Next Autumn/Winter catalogue.

A Next spokesperson said: “Betta Living has a strong reputation as the market leader when it comes to customer service, coupled with a fabulous choice of kitchens.

“We can be safe in the knowledge that our customers will receive the high levels of service that Next prides itself on and we’re delighted to be able to complement our home wares offer with a fitted kitchen offer.”

Betta Living’s appointment comes on the back of a record year of growth for the firm that was founded in 1966.

The company saw sales across its 29 shops rise 22 per cent to £29.9m in the year to November 30.

Pre-tax profits leapt 44 per cent to £1.5m, as the firm was boosted by a rise in web sales.

Chairman Noel Dean, who created Betta Living when he took over Better Bedrooms in 2000 and merged it with his own Dean House outfit, said the firm had appointed corporate finance advisers to explore a range of strategic options, which included putting the firm up for sale or attracting new investment to accelerate the company’s growth in the coming years.

Source : Shelina Begum - Manchester Evening News

30 May 2013
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