UK DIY News
OnBuy To Launch Customer Loyalty Programme
In an interview with Retail Week, the founder and CEO of online marketplace OnBuy has revealed plans to launch a rewards programme.
Cas Paton said that a loyalty programme is part of OnBuy's growth strategy, and will reward regular customers rather than focus on new customer incentives. He said, “The more loyal you are with OnBuy, the more rewards and the greater the rewards become. That’s the principal rule.
“New customers will not get rewarded. You want to be in it, you’ve got to earn it and we want OnBuy to be the honest and fair marketplace that rewards loyalty.
“We’re giving the customer everything they want, all of the products, all of the choice, a single app, a single website and a single place to shop with all of the rewards built in.”
Source : Insight DIY
Insight provides a host of information I need on many of our company’s largest customers. I use this information regularly with my team, both at a local level as well as with our other international operations. It’s extremely useful when sharing market intelligence information with our corporate office.
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